To optimize the lead generation process, I designed a conditional-logic configurator that simplifies complex product variables. The tool successfully automated the quoting process, reducing management time and ensuring that every request is fully profiled and consistent. By delivering a guided, high-value experience, the interface allows users to perceive the product's quality immediately, while enabling the internal team to focus on high-value tasks.
The Challenge
Choosing the right mattress is a high-friction decision often plagued by choice paralysis. The objective was to transform a complex set of technical variables into a seamless journey that guides the user toward the perfect product while speaking the brand's unique language.
The Approach
I focused on reducing the user's mental effort. I mapped the entire experience using conditional logic, ensuring that the flow remains relevant and personalized. Every question is a direct result of the previous selection, creating a tailored path that feels like a consultation rather than a form.
The configurator isn't just a functional tool; it’s a digital extension of the Big Ape identity. Brand Voice: I designed an interface that speaks the same language as the brand—balancing essentiality with engagement. Intuitive Experience: Every visual detail was curated to ensure the experience is as bold and straightforward as the brand itself, maintaining a perfect equilibrium between clean aesthetics and user involvement.
Role
User Flow & Branching Logic: I architected the end-to-end decision tree, managing complex dependencies to ensure a flawless user journey.
Outcome
The configurator was designed not just as a tool for the user, but as a process optimizer for the company. The main achievements include:
